Founded by MaBelle Bray, a passionate equestrian, inventive mother, and
former costume designer, DivideNPac embodies the spirit of Simplicity
and efficiency for busy lives. As a mother constantly on the go, preparing
a variety of snacks and meals for her daughter, MaBelle faced a daily
challenge. Her daughter loved variety - apples, grapes, cheerios, you
name it - but disliked when her food items touches each other. Like many
parents, MaBelle found herself using numerous bags for different food
items, which was neither practical nor environmentally friendly.
As someone with ADHD, MaBelle deeply understands the challenges of
staying organized. She struggled to find existing products that could help
simplify her busy life, both at work and at home. This personal frustration,
combined with her creative problem-solving skills hones through her brief
years as a costume designer, led to the birth of DivideNPac.
What started as a food-grade bag line, designed to keep snacks and meals
separated , soon evolved into keeping everyday home items and essentials organized, this soon evolved into a fashion-forward solution. While prototyping, MaBelle discovered that the same compartmentalized design worked perfectly for her busy lifestyle. She could throw in her phone, keys, and other essentials and run errands all day or transition seamlessly to a night out - all with one bag. This realization sparked the development of a versatile fashion line that is as
practical as it it stylish. After years of nocking on doors and nearly giving up, MaBelle Bray found a way to turn her vision into reality, bringing DivideNPac to life - The impossible, just takes a little bit longer.
Over the past decade, MaBelle has worked on the idea, earning over 15 patents for her innovative subdivided bag designs. These patented designs feature built-in compartments that keep everything organized, in its place, and easy to find.
DivideNPac revolutionizes ow we carry and organize our essentials, addressing real-world problems with thoughtful, practical solutions.
Our Mission
At DivideNPac, we aim to support your day-to-day life with versatile, practical solutions that simplify organization. We believe in creating products that are functional, durable stylish, and environmentally friendly.
Designed for parents, children, professionals, travelers, and anyone seeking order in a busy work, DivideNPac is here to help you stay organized without the stress.